Ernesto

“It makes no sense to tell everyone to look at you if you’re not ready to be looked at yet.”
― Jason Fried, ReWork

“So we arrive at this paradoxical situation: the calmer your surroundings, the more frantic and turbulent you become on the inside. As if under a lid and with no valve to let out the steam.”
― Nina Nenova, The Capital of Latecomers

“truth is, you don’t need Super Bowl ads. Instead, as a company of one, you can be more effective by writing guest articles for websites and blogs, creating incentive programs for existing clients, or appearing in podcasts that cover your industry.”
― Paul Jarvis, Company Of One: Why Staying Small Is the Next Big Thing for Business

“It is easy to mourn the lives we aren't living. Easy to wish we'd developed other other talents, said yes to different offers. Easy to wish we'd worked harder, loved better, handled our finances more astutely, been more popular, stayed in the band, gone to Australia, said yes to the coffee or done more bloody yoga.
It takes no effort to miss the friends we didn't make and the work we didn't do the people we didn't do and the people we didn't marry and the children we didn't have. It is not difficult to see yourself through the lens of other people, and to wish you were all the different kaleidoscopic versions of you they wanted you to be. It is easy to regret, and keep regretting, ad infinitum, until our time runs out.
But it is not lives we regret not living that are the real problem. It is the regret itself. It's the regret that makes us shrivel and wither and feel like our own and other people's worst enemy.
We can't tell if any of those other versions would of been better or worse. Those lives are happening, it is true, but you are happening as well, and that is the happening we have to focus on.”
― Matt Haig, The Midnight Library