Welcome to what we’ve come to call the “1 of 3 Problem,” where a supplier commonly wins the battle for customer consideration—even preference—but ends up competing against two others on little but price nevertheless.
Jess’s 2025 Year in Books
Take a look at Jess’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Jess
Lists liked by Jess






















