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Damla

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Managing Brand Equity: Capitalizing on the Value of a Brand Name

by David A. Aaker

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Jun 23, 2018 11:21AM

“If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart, and successful he is, that’s advertising. If someone else tells the young woman how handsome, smart, and successful her date is, that’s public relations”
― Anonymous

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“Once when I was six years old I saw a magnificent picture in a book, called True Stories from Nature, about the primeval forest.”
― Anonymous

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“Today, a third of the world’s population relies on small-scale farming for their livelihoods. 4 And while agriculture today produces more than enough food to feed everyone on earth, a third of it is wasted; 5 more than 1.4 billion people are overweight, and almost 900 million people go to bed hungry each night”
― Anonymous

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