“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).”
― The Innovator's Method: Bringing the Lean Start-up into Your Organization
― The Innovator's Method: Bringing the Lean Start-up into Your Organization
“Those who forget the past, ignore the present, and fear for the future have a life that is very brief and filled with anxiety: when they come to face death, the wretches understand too late that for such a long time they have busied themselves in doing nothing.”
― Dialogues and Essays
― Dialogues and Essays
“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”
― The Innovator's Method: Bringing the Lean Start-up into Your Organization
― The Innovator's Method: Bringing the Lean Start-up into Your Organization
Niklas’s 2024 Year in Books
Take a look at Niklas’s Year in Books, including some fun facts about their reading.
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