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Not long ago, designers were eclectic generalists. They studied art, science, and religion in order to understand the basic workings of nature, and then applied what they learned to solve the problems of the day. Over time, the quantity and
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As a designer, this is the process of learning I'm going through myself. I'm studying different topics, such as photography, 3D computer graphics and trying to apply the knowledge from those topics in my design work.
“Engineers, moreover, make the mistake of thinking that logical explanation is sufficient: “If only people would read the instructions,” they say, “everything would be all right.” Engineers are trained to think logically. As a result, they come to believe that all people must think this way, and they design their machines accordingly. When people have trouble, the engineers are upset, but often for the wrong reason. “What are these people doing?” they will wonder. “Why are they doing that?” The problem with the designs of most engineers is that they are too logical. We have to accept human behavior the way it is, not the way we would wish it to be.”
― The Design of Everyday Things
― The Design of Everyday Things
“What really matters is generating cash flows in the future, so being the first mover doesn’t do you any good if someone else comes along and unseats you. It’s much better to be the last mover—that is, to make the last great development in a specific market and enjoy years or even decades of monopoly profits. The way to do that is to dominate a small niche and scale up from there, toward your ambitious long-term vision.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“Schwarzschild complains of something strange that has begun to grow inside him: “I don’t know how to name or define it, but it has an irrepressible force and darkens all my thoughts. It is a void without form or dimension, a shadow I can’t see, but one that I can feel with the entirety of my soul.”
― When We Cease to Understand the World
― When We Cease to Understand the World
“Definite optimism works when you build the future you envision. Definite pessimism works by building what can be copied without expecting anything new. Indefinite pessimism works because it’s self-fulfilling: if you’re a slacker with low expectations, they’ll probably be met. But indefinite optimism seems inherently unsustainable: how can the future get better if no one plans for it?”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“Hsbd-iryt, the original colour of the sky—the legendary blue used by the Egyptians to adorn the skin of their gods. Passed down across the centuries, closely guarded by the priests of Egypt as part of their divine covenant, its formula was stolen by a Greek thief and lost forever after the fall of the Roman Empire.”
― When We Cease to Understand the World
― When We Cease to Understand the World
Anna’s 2025 Year in Books
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