Holly

“Dan Ariely, a behavioral economist, did an experiment in which people were paid to make LEGO® shapes—a small sum for each shape they created. In one group, each LEGO shape was displayed prominently when it was completed, and in the other each shape was broken back apart in front of the person, and the pieces dumped back in the bins to be re-used (Ariely 2008). Participants in the first group made significantly more shapes than people in the second, even though the financial rewards were exactly the same.”
― Julie Dirksen, Design For How People Learn