Avery

Add friend
Sign in to Goodreads to learn more about Avery.


Loading...
“It is a very shrewd thing to watch the development of a popular trend, the creation of new desires. Then at the right time offer to satisfy those desires.”
Claude C. Hopkins, Scientific Advertising: Complete and Unabridged

“These are all common principles of salesmanship. The most ignorant peddler applies them. Yet the salesman-in-print very often forgets them. He talks about his interest. He blazons a name, as though that was of importance. His phrase is, “Drive people to the stores,” and that is his attitude in everything he says. People can be coaxed but not driven. Whatever they do they do to please themselves. Many fewer mistakes would be made in advertising if these facts were never forgotten.”
Claude C. Hopkins, Scientific Advertising

David Ogilvy
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
David Ogilvy, Ogilvy on Advertising

Aaron Swartz
“Information is power. But like all power, there are those who want to keep it for themselves.”
Aaron Swartz

“THE product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, an atmosphere, which you place around it.”
Claude C. Hopkins, Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

year in books

Avery hasn't connected with their friends on Goodreads, yet.





Polls voted on by Avery

Lists liked by Avery