James Harbaugh

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How to Create a M...
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The Willpower Ins...
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Frankenstein: The...
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Rory Sutherland
“And in reality ‘context’ is often the most important thing in determining how people think, behave and act:”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

Sebastian Junger
“three pillars of self-determination—autonomy, competence, and community”
Sebastian Junger, Tribe: On Homecoming and Belonging

Steven H. Strogatz
“Whenever the whole is different from the sum of the parts—whenever there’s cooperation or competition going on—the governing equations must be nonlinear.”
Steven H. Strogatz, Sync: How Order Emerges From Chaos In the Universe, Nature, and Daily Life

Edward L. Bernays
“The systematic study of mass psychology revealed…the potentialities of invisible government of society by manipulation of the motives which actuate man in the group…[these studies] established that the group has mental characteristics distinct from those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?”
Edward Bernays, Propaganda

Robert H. Lustig
“(1) reward is not contentment, and pleasure is not happiness; (2) reward is dopamine, and contentment is serotonin; (3) chronic excess reward interferes with contentment; (4) business has conflated pleasure with happiness consciously and with clear-cut intent, specifically to get you to buy its junk or engage in hedonic behaviors favorable to industry; (5) government has passed legislation to make it easier to buy that junk or make easier access to engage in those behaviors to drive profit and GDP, and the Supreme Court has justified and supported these practices; and (6) buying that junk or engaging in those behaviors long-term and without thought can leave you and society fat, sick, stupid, broke, addicted, depressed, and most decidedly unhappy.”
Robert H. Lustig, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

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