James Harbaugh

“And in reality ‘context’ is often the most important thing in determining how people think, behave and act:”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“Universal empire is the prerogative of a writer. His concerns are with all mankind, and though he cannot command their obedience, he can assign them their duty. The Republic of Letters is more ancient than monarchy, and of far higher character in the world than the vassal court of Britain.”
― Thomas Paine, The Crisis

“(1) reward is not contentment, and pleasure is not happiness; (2) reward is dopamine, and contentment is serotonin; (3) chronic excess reward interferes with contentment; (4) business has conflated pleasure with happiness consciously and with clear-cut intent, specifically to get you to buy its junk or engage in hedonic behaviors favorable to industry; (5) government has passed legislation to make it easier to buy that junk or make easier access to engage in those behaviors to drive profit and GDP, and the Supreme Court has justified and supported these practices; and (6) buying that junk or engaging in those behaviors long-term and without thought can leave you and society fat, sick, stupid, broke, addicted, depressed, and most decidedly unhappy.”
― Robert H. Lustig, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

“Rory’s Rules of Alchemy The opposite of a good idea can also be a good idea. Don’t design for average. It doesn’t pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life