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“Rory’s Rules of Alchemy The opposite of a good idea can also be a good idea. Don’t design for average. It doesn’t pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it.”
― Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
― Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
“And in reality ‘context’ is often the most important thing in determining how people think, behave and act:”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
“Universal empire is the prerogative of a writer. His concerns are with all mankind, and though he cannot command their obedience, he can assign them their duty. The Republic of Letters is more ancient than monarchy, and of far higher character in the world than the vassal court of Britain.”
― The Crisis
― The Crisis
“This synergistic character of nonlinear systems is precisely what makes them so difficult to analyze. They can’t be taken apart. The whole system has to be examined all at once, as a coherent entity. As we’ve seen earlier, this necessity for global thinking is the greatest challenge in understanding how large systems of oscillators can spontaneously synchronize themselves. More generally, all problems about self-organization are fundamentally nonlinear. So the study of sync has always been entwined with the study of nonlinearity.”
― Sync: How Order Emerges From Chaos In the Universe, Nature, and Daily Life
― Sync: How Order Emerges From Chaos In the Universe, Nature, and Daily Life
“Identifying ourselves with our dopamine circuits traps us in a world of speculation and possibility. The concrete world of here and now is disdained, ignored, or even feared, because we can’t control it. We can only control the future, and giving up control is not something dopaminergic creatures like to do. But none of it is real. Even a future one second away is unreal. It is only the stark facts of the present that are real, facts that must be accepted exactly as they are, facts that cannot be modified by a hair’s breadth to suit our needs. This is the world of reality. The future, where dopaminergic creatures live their lives, is a world of phantoms.”
― The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
― The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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