James Harbaugh

“The systematic study of mass psychology revealed…the potentialities of invisible government of society by manipulation of the motives which actuate man in the group…[these studies] established that the group has mental characteristics distinct from those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?”
― Edward Bernays, Propaganda

“Rory’s Rules of Alchemy The opposite of a good idea can also be a good idea. Don’t design for average. It doesn’t pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

“Whenever the whole is different from the sum of the parts—whenever there’s cooperation or competition going on—the governing equations must be nonlinear.”
― Steven H. Strogatz, Sync: How Order Emerges From Chaos In the Universe, Nature, and Daily Life

“Identifying ourselves with our dopamine circuits traps us in a world of speculation and possibility. The concrete world of here and now is disdained, ignored, or even feared, because we can’t control it. We can only control the future, and giving up control is not something dopaminergic creatures like to do. But none of it is real. Even a future one second away is unreal. It is only the stark facts of the present that are real, facts that must be accepted exactly as they are, facts that cannot be modified by a hair’s breadth to suit our needs. This is the world of reality. The future, where dopaminergic creatures live their lives, is a world of phantoms.”
― Daniel Z. Lieberman, The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race