James Harbaugh

“Rory’s Rules of Alchemy The opposite of a good idea can also be a good idea. Don’t design for average. It doesn’t pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

“Universal empire is the prerogative of a writer. His concerns are with all mankind, and though he cannot command their obedience, he can assign them their duty. The Republic of Letters is more ancient than monarchy, and of far higher character in the world than the vassal court of Britain.”
― Thomas Paine, The Crisis

“The systematic study of mass psychology revealed…the potentialities of invisible government of society by manipulation of the motives which actuate man in the group…[these studies] established that the group has mental characteristics distinct from those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?”
― Edward Bernays, Propaganda

“This synergistic character of nonlinear systems is precisely what makes them so difficult to analyze. They can’t be taken apart. The whole system has to be examined all at once, as a coherent entity. As we’ve seen earlier, this necessity for global thinking is the greatest challenge in understanding how large systems of oscillators can spontaneously synchronize themselves. More generally, all problems about self-organization are fundamentally nonlinear. So the study of sync has always been entwined with the study of nonlinearity.”
― Steven H. Strogatz, Sync: How Order Emerges From Chaos In the Universe, Nature, and Daily Life