Celso Martins

“A year from now you may wish you had started today.”
― Karen Lamb

“The problems start at the beginning. For one, the options outlined are only based on the experience and knowledge of the consultant. Even consultants who tout their expertise, once they undertake delivering the series of workshops, for instance, to engage the company’s employees, the workshops are based on their existing thinking. They do not include the outliers or ideas that may lead to a revolution of the business. There may well be talk of embracing good or best practice, but that does not mean that they are current practices and there is a saying, ‘best practices are someone’s past practices.’ Also the work is typically based on a small set of examples. Therefore, the applicability, in this context, is not tested; it is basically an inductive model. The approach is fundamentally based on an idealized end-state model that assumes that we can second guess the market, that we have largely perfect knowledge, and that we can affect the market with the consultant’s limited strategy. As Paul Ormerod and Bridgett Rosewell’s paper indicates, this is inconsistent with reality. We need a new model that reflects the reality that we exist in today and allows us to discover, as Dave Snowden suggests, “The evolutionary potential of the present.”
― Dave Snowden, Cynefin - Weaving Sense-Making into the Fabric of Our World

“mistaking “making stuff” for making progress, and mistaking shipping features for being done.”
― Josh Seiden, Outcomes Over Output: Why customer behavior is the key metric for business success