Brian M

“In fact, the tendency for one purchase to lead to another one has a name: the Diderot Effect. The Diderot Effect states that obtaining a new possession often creates a spiral of consumption that leads to additional purchases.”
― James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

“When changing your habits means challenging the tribe, change is unattractive. When changing your habits means fitting in with the tribe, change is very attractive.”
― James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

“When we challenge ourselves to move beyond what we know and can do well, we rebel against the comfortable cocoon of the status quo, improving ourselves and positioning ourselves to contribute more to our partners, coworkers, and organizations”
― Francesca Gino, Rebel Talent: Why It Pays to Break the Rules at Work and in Life – A Harvard Professor's Guide to Innovation and Unconventional Success

“Being original doesn’t require being first. It just means being different and better.”
― Adam M. Grant, Originals: How Non-Conformists Move the World