Alok Singh

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Rory Sutherland
“the uber map is a psychological moonshot, because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland
“Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.”
Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

“Like an open book

I long to tell you the story of my whole life.
I want to show you my innermost like an open book so that you can read it.
Anything that you want.

I want to be perceivable and … that you can perceive me.
I want to be comprehensible, like a mathematical formula you can solve, even if I cannot solve myself.

I long for you to solve me. I long for you to read me like an open book.
Anything that you want.

[…]

I long for you to tell me the story of your whole life.
I want you to show your innermost like an open book, so that I can read it.
Anything that I want.
I want to make you perceivable and … that I can perceive you.

I want to make you comprehensible, like a mathematical formula I can solve, even if you cannot solve yourself.

I long for us to be solvable. That we show each other our innermost, like an open book.
Anything that we have ever wanted.”
Dahi Tamara Koch, Within the event horizon: poetry & prose

Rory Sutherland
“you are not thinking; you are merely being logical”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“How can anyone doubt the existence of God when evidence of His sense of humour surrounds us on all sides?”
K.J. Parker, Sixteen Ways to Defend a Walled City

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