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“All you have to do to make money in Indonesia is to figure out what no one else is doing,' Ade said. It made me think of how often I had noticed copy-cat businesses in smaller Indonesian towns. I was caught out by it early on. In Waikabubak, for example, every third shop prints photos. Even the little tailor opposite the market has a sideline in photo printing. This made me lazy; having promised to print photos and send them to people before I left Waikabubak, I thought: I'll do it in the next town I go to. But the next town is all pharmacies- there's not a single photo printer. Here it's wall-to-wall perfume sellers, there it's all hair salons... 'People see a business doing well, and they just copy it,' said Ade. 'The concept of market saturation is not well understood.”
― Elizabeth Pisani, Indonesia, Etc.: Exploring the Improbable Nation