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“just seventy-one companies from the original Fortune 500 compiled in 1955 remain on the list today.”
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
“When you innovate and build your business from a place of empathy and a desire to create difference for your customers, those values bubble up into everything you do.”
― Marketing: A Love Story: How to Matter to Your Customers
― Marketing: A Love Story: How to Matter to Your Customers
“[F]irst of all, we really need to care about the people we are designing for, understand what their dreams and desires and priorities are, and then we have to use that understanding as the driving force of the work we put forward, because the second we know what questions … are important, then all we have to do is answer them.”
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Yaco Roca’s 2025 Year in Books
Take a look at Yaco Roca’s Year in Books, including some fun facts about their reading.
464 books
|
142 friends
220 books
|
37 friends
253 books
|
49 friends
188 books
|
154 friends
246 books
|
49 friends
284 books
|
73 friends
98 books
|
17 friends
234 books
|
98 friends
More friends…
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