Nate Ritter

“Find your North Star Metric (NSM): the number that ultimately tracks value delivered to customers and causes revenue. This expresses your ultimate goal tangibly.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“The better you understand the contexts in which your customers are likely to use your product, the better your chances of finding their locksmith moments.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You need to understand why they spring into action when they do.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“A growth sprint is a process in which you prioritize ideas with the greatest potential upside (regardless of cost), and then rapidly test the most promising ones with experiments. Each experiment aims at testing a specific hypothesis. These go beyond simple A/B tests;”
― Mr. Matthew Lerner, Growth Levers and How to Find Them