Nate Ritter

“A startup needs to discover, as quickly as possible, who will buy their product, when and how they’ll use it, where they’ll look for it, and how they expect it to work. Only then is it possible to find big growth levers. They need to shift into discovery mode.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“Every team success we’ve seen results from insights gained through Bob’s interview process.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You’ll need to figure out what struggles initiate your customers’ journey.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You need to understand why they spring into action when they do.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them