Nate Ritter

“You’ll need to figure out what struggles initiate your customers’ journey.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You need to understand why they spring into action when they do.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“The better you understand the contexts in which your customers are likely to use your product, the better your chances of finding their locksmith moments.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“we cannot calculate our important contests, adventures, and great loves to the end. The only thing we can really count on is getting surprised. No matter how much preparation we do, in the real tests of our lives, we’ll be in unfamiliar terrain. Conditions might not be calm or reasonable. It may feel as though the whole world is stacked against us. This is when we have to perform better than we ever conceived of performing. I believe the key is to have prepared in a manner that allows for inspiration, to have laid the foundation for us to create under the wildest pressures we ever imagined.”
― Josh Waitzkin, The Art of Learning: An Inner Journey to Optimal Performance