Vijay Varadan

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Brief: Make a Big...
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“We're also interrupting ourselves. You've likely been working on a difficult task when something easier or more engaging competes for your attention. Naturally, we feel like doing that instead.”
Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“It's not about using the least amount of time. It's about making the most of the time you have.”
Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“To be brief doesn't just mean being concise. Your responsibility is to balance how long it takes to convey a message well enough to cause a person to act on it. That's the harmony of brevity when it's striking the right chords.”
Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“It's a balancing act of being concise, clear, and compelling. All three need to be in harmony.”
Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“Your leadership team doesn't know what to do with your assessment and guidance and subconsciously starts questioning your leadership ability. “What is your recommendation or plan of attack?” they wonder. When someone who is braver and clearer steps up, you're history.”
Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

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