Vijay Varadan

“We're also interrupting ourselves. You've likely been working on a difficult task when something easier or more engaging competes for your attention. Naturally, we feel like doing that instead.”
― Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“It's not about using the least amount of time. It's about making the most of the time you have.”
― Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“To be brief doesn't just mean being concise. Your responsibility is to balance how long it takes to convey a message well enough to cause a person to act on it. That's the harmony of brevity when it's striking the right chords.”
― Joseph McCormack, Brief: Make a Bigger Impact by Saying Less

“It's a balancing act of being concise, clear, and compelling. All three need to be in harmony.”
― Joseph McCormack, Brief: Make a Bigger Impact by Saying Less