Jesse Ofner

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The Frame: Unspok...
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Remarkably Bright...
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  (page 31 of 368)
Aug 23, 2025 01:49PM

 
See all 27 books that Jesse is reading…
Book cover for THE CHAMPION SELL: The 5 E.L.I.T.E. Sales Habits to Building and Winning with Buyer Champions
discover later that the Coach lacks the power and influence in the account to elevate them to higher levels.
Jesse Ofner
I think this is a key concept. Finding the person who can actually drive change. Who has conviction in the problem they are solving and why and what they expect to see for the business. What are you trying to accomplish in your role? What are you trying to accomplish in your career? What obstacles are in your way? What is their self interest? What kind of status do they hold? Are they concerned about it? Tell me about your leader? What's it like working for so and so..
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“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”
Ira Glass

Nate Nasralla
“An idea suggested by an entry-level analyst could be ridiculed as “outlandish” and “silly Millennial talk”; but when shared by an SVP, the very same idea becomes “visionary” and “disruptive.” So goes human nature.”
Nate Nasralla, Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.

Nate Nasralla
“Your pipeline’s “closed lost” column is filled with prospects who expressed the exact same pains as your customers. Both of these groups started from the same place—a list of pains that align with your product. But they ended their buying journey in two different places.”
Nate Nasralla, Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.

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