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“Based on the belief I chose, I could have created either one of those worlds. If I had chosen to believe Spitfire was a problem dog and I had acted on that belief, it would have been a self-fulfilling prophecy. By my belief and actions, I would have created that world. But I chose to believe Spitfire was a good dog, and acted accordingly. By those actions, my wife and I created that more positive shared world, with a lot of help from the dog, of course. That is the power of a story web. Changing stories can change reality.”
― Dave Gray, Liminal Thinking: Create the Change You Want by Changing the Way You Think

“As an information architect, framing is a vital part of my work, but it’s not what organizations ask me to do. For example, the National Cancer Institute hired me to fix the usability of their website by reorganizing its navigation. The goal was to reduce the number of clicks from the home page to content. But I soon discovered a bigger problem. Most folks searching for answers about specific types of cancer never reached cancer.gov due to poor findability via Google. I only saw this problem because I knew how to solve it. I explained to my client that by aligning the information architecture with search engine optimization, we could improve usability and findability. Together, we were able to reframe the goals. The site went on to win awards and rise to the top of the American Customer Satisfaction Index.”
― Peter Morville, Planning for Everything: The Design of Paths and Goals

“In this chapter you may have noticed and perhaps even been irritated by the inconsistent spelling of realise and realize. It’s not a mistake but a subtle gesture to surface a delicate point. Different isn’t wrong. I am British and American, and this book will be read in many countries, so neither spelling is right or wrong. When in doubt, we’re told to pick one and be consistent. But why? Is it to maintain the illusion there’s one right way? Is it because diversity is inefficient? I invite you to ask if some irregularities that irritate may also inform. Why do they cause anger? What do you fear? What might they teach?”
― Peter Morville, Planning for Everything: The Design of Paths and Goals

“Principles and Practices The discovery of planful behavior in animals, robots, people, and organizations reveals that planning is a big, messy subject. As we shift from introductory definitions into the book’s core practical chapters, we’ll focus on planning for people. The aim is to help individuals and teams get better at the design of paths and goals. The plan is to build understanding, skills, and literacy by studying four principles and six practices.”
― Peter Morville, Planning for Everything: The Design of Paths and Goals