ALM

“The peripheral route of influence refers to factors that are outside of the message itself, but still have considerable sway on how we make decisions. It includes essential elements of selling such as building rapport, compellingly presenting a product or service, and enhancing trust. This method of influence is made up of a series of mental reflexes, known as “heuristics.”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

“There is no limit to what can be accomplished if it doesn't matter who gets the credit.”
― Ralph Waldo Emerson

“What’s important is that you make the leap. Jump high and hard with intention and heart.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“Katherine Johnson knew: once you took the first step, anything was possible.”
― Margot Lee Shetterly, Hidden Figures