ALM

“A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

“The peripheral route of influence refers to factors that are outside of the message itself, but still have considerable sway on how we make decisions. It includes essential elements of selling such as building rapport, compellingly presenting a product or service, and enhancing trust. This method of influence is made up of a series of mental reflexes, known as “heuristics.”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

“CREDIBILITY STATEMENT EXERCISE Take a moment to think of one credibility statement you can incorporate into your sales approach. Make sure it clearly and convincingly communicates how you or your company is an expert in an area that will provide meaningful value to your potential customers. Once you create it, begin to use it when selling and you’ll see how the statement will increase buyer receptiveness.”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

“What’s important is that you make the leap. Jump high and hard with intention and heart.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar