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“Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity”
― Our National Parks
― Our National Parks
“We’re in such a hurry most of the time we never get much chance to talk. The result is a kind of endless day-to-day shallowness, a monotony that leaves a person wondering years later where all the time went and sorry that it’s all gone. ”
― Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
― Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
“Hugh Hefner and Playboy spoke to the values of an audience that craved individual expression, it wanted to look good and feel good now. Playboy’s early mission was “exclusivity, sophistication and taste.” While Playboy’s iconic logo is those bunny ears, its brand was the association it created in its audience’s minds.”
― Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
― Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
“The best place to start connecting with others is by speaking to their values and to the problems they are looking to solve. ”
― Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
― Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
Trevor Fenner’s 2025 Year in Books
Take a look at Trevor Fenner’s Year in Books, including some fun facts about their reading.
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