Trevor Fenner

“The best niche strategies incorporate products that offer a lot of opportunity for add-on or “cross selling” OR include disposable products that the customer will need again. ”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Hugh Hefner and Playboy spoke to the values of an audience that craved individual expression, it wanted to look good and feel good now. Playboy’s early mission was “exclusivity, sophistication and taste.” While Playboy’s iconic logo is those bunny ears, its brand was the association it created in its audience’s minds.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”
― Herbert Bayard Swope

“The best place to start connecting with others is by speaking to their values and to the problems they are looking to solve. ”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand