Ash Donaldson
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Ash Donaldson

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Ash Donaldson’s favorite books

How Customers Think by Gerald Zaltman Handbook of Human Factors and Ergonomics by Gavriel Salvendy Beyond Culture by Edward T. Hall The Hidden Dimension by Edward T. Hall The Dance of Life by Edward T. Hall The Paradox of Choice by Barry Schwartz Nudge by Richard H. Thaler Drive by Daniel H. Pink Rocket Surgery Made Easy by Steve Krug The Tell-Tale Brain by V.S. Ramachandran Incognito by David Eagleman
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Ash Donaldson is Currently Reading

Blindsight: The (...
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by Matt Johnson (Goodreads Author)
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Oct 18, 2020 07:07PM
Advice That Stick...
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Aug 01, 2020 03:50PM
Ends.: Why we ove...
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by Joe MacLeod (Goodreads Author)
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Sep 14, 2019 05:42AM
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Ash Donaldson’s Notes & Highlights

Book cover for Sapiens: A Brief History of Humankind
Sapiens: A Brief History of Humankind by Yuval Noah Harari
4 notes & 4 highlights
Just as when two clashing musical notes played together force a piece of music forward, so discord in our thoughts, ideas and values compel us to think, re-evaluate and criticise. Consistency is the playground of dull minds.
Ash Donaldson
Design by forcing different things together
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Ash Donaldson’s Year In Books

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Ash Donaldson’s 2025 Year in Books
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Ash Donaldson’s Friends (86)

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