Daniel Rodrigues

“One survey of experiment-focused businesses reported that two-thirds of the new ideas tested by Microsoft failed to deliver any of their expected benefits. Only 10 percent of Google’s experiments were successful enough to lead to business changes. And Netflix has estimated that 90 percent of what it tries turns out to be wrong. 38”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“People are not motivated by the bottom line. It’s about the human factor—and purpose is the driver. It’s what stirs our souls and inspires us to do great things over a sustained period of time.” Capitalism for these organizations capitalizes on human enterprise, not performance metrics. On people, not consumers. On relationships, not transactions. And on becoming the best company for the planet, not just on the planet.”
― Joey Reiman, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

“Putting more heart into thinking creates better, bigger, and more meaningful ideas. And they don’t come from just you but from people who have put their hearts into their work throughout their lives.”
― Joey Reiman, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

“Creating meaning involves bringing order to the contents of the mind by integrating one’s actions into a unified flow experience.”
― Mihaly Csikszentmihalyi, Flow: The Classic Work On How To Achieve Happiness: The Psychology of Happiness