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Russian Folk Belief
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Europe: A History
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Book cover for The Black Death: A History From Beginning to End (Pandemic History)
A report to the king of France on the Black Death postulated that the pestilence was due to a planetary alignment in 1345 that caused “bad air.” This is the same alignment to which Simon Couvin made reference to when discussing the “mort ...more
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“Effective communication, whether verbal or in writing, must start with a solid grasp of what you’re communicating about and why it matters.”
Kim Scaravelli, Making Words Work: A Practical Guide To Writing Powerful Content

“All copywriting is content writing but not all content writing is copywriting.”
Kim Scaravelli, Making Words Work: A Practical Guide To Writing Powerful Content

Steve Krug
“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing. 1 As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance that we’ll click it.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“Having a Home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or
using a “Get out of Jail Free” card.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Erika Hall
“Design targets are not marketing targets. Stamp that on every persona document you create. Market segments do not translate into archetypes. And the user type with the highest value to your business may not be the one with the most value to the design process. Maybe existing Fantastic Science Center members with post-graduate science degrees generate the most revenue through gift shop sales and special event attendance, but they know too much. Their existing level of knowledge and engagement is likely to be very high. Design for the users with less expertise and you can meet the needs of those with more”
Erika Hall, Just Enough Research

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Welcome to the official Oprah's Book Club group. OBC is the interactive, multi-platform reading club bringing passionate readers together to discuss i ...more
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