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Creating a Web site for “everyone” often means creating for the lowest common denominator. More often than not, serving a specific audience extremely well is much smarter than partially serving a larger audience. Personas help you define
...more
“And as a rule, people don’t like to puzzle over how to do things. They enjoy puzzles in their place—when they want to be entertained or diverted or challenged—but not when they’re trying to find out what time their dry cleaner closes”
― Don't Make Me Think, Revisited : A Common Sense Approach to Web & Mobile Usability | Third Edition | By Pearson [] Steve Krug [Jan 01, 2015]…
― Don't Make Me Think, Revisited : A Common Sense Approach to Web & Mobile Usability | Third Edition | By Pearson [] Steve Krug [Jan 01, 2015]…
“In design, “intuitive” is a synonym for “matches the user’s mental model.”
― Just Enough Research
― Just Enough Research
“All copywriting is content writing but not all content writing is copywriting.”
― Making Words Work: A Practical Guide To Writing Powerful Content
― Making Words Work: A Practical Guide To Writing Powerful Content
“Design targets are not marketing targets. Stamp that on every persona document you create. Market segments do not translate into archetypes. And the user type with the highest value to your business may not be the one with the most value to the design process. Maybe existing Fantastic Science Center members with post-graduate science degrees generate the most revenue through gift shop sales and special event attendance, but they know too much. Their existing level of knowledge and engagement is likely to be very high. Design for the users with less expertise and you can meet the needs of those with more”
― Just Enough Research
― Just Enough Research
“A mental model is an individual’s pre-existing internal concept of and associations with any given institution, system, or situation. Every one of us has an imperfect, idiosyncratic map of reality in our head. Without it, we would be utterly lost. With it, we rely on assumptions based on previous experiences we consider analogous. The better the analogy, the more useful the map. This is why interfaces that strive for novelty are often unusable.”
― Just Enough Research
― Just Enough Research
Oprah's Book Club (Official)
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— last activity 13 hours, 4 min ago
Welcome to the official Oprah's Book Club group. OBC is the interactive, multi-platform reading club bringing passionate readers together to discuss i ...more
Booktok 📚
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— last activity 2 hours, 26 min ago
A place for booktokers to interact with each other and share the love
Aneta’s 2025 Year in Books
Take a look at Aneta’s Year in Books, including some fun facts about their reading.
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