Bill Holway

“The 1 percent rule, or 90-9-1 rule, of internet culture holds that 90 percent of users of a given online platform (social media, blogs, wikis, news sites, etc.) just observe and do not participate, 9 percent comment or contribute sparingly, and a scant 1 percent create most of the content. While the number of users contributing may vary somewhat by platform, or perhaps when something in the news particularly stirs passions, the truth remains that the silent are the vast majority. Moreover, the most active users of social media and commenters on websites tend to be a very particular—and not representative—personality type who a) believe the world is entitled to their opinion and b) have time to routinely express it. Of”
― Kate Murphy, You're Not Listening: What You're Missing and Why It Matters