Minh Ha

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time