Gustavo Herrera

“Simply telling the organization that it needs to change won’t have any effect. We have to become change agents ourselves. We can’t change organizational culture on our own. It’s about pointing out risks, shining a light on organizational denial, overcoming resistance, and facilitating constructive discussions about change.” — Jonathan Kahn”
― Paul Boag, Digital Adaptation

“If you wish to foster a culture of innovation, your organization must celebrate ideas and allow failure.”
― Paul Boag, Digital Adaptation

“Richard Branson described it as nurturing “intrapreneurs”: “An employee who is given freedom and financial support to create new products, services and systems, who does not have to follow the company’s usual routines or protocols.”
― Paul Boag, Digital Adaptation

“It is about understanding the user more intimately, and moving to a model where you develop products with the customer rather than for them.”
― Paul Boag, Digital Adaptation