Ploy Phusri

“Efficiency is doing things right. Effectiveness is doing the right things.”
― Dave Trott, Predatory Thinking: A Masterclass in Out-thinking the Competition

“Geffen is now worth around $6 billion.

Not by being better, or tougher, or faster, or smarter, or richer, or better educated than other people.

Not by trying to beat other people at their own game.
But by looking at other people and thinking, ‘What aren’t they doing?”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

“Orson Welles summed it up best in The Third Man. ‘In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love, 500 years of democracy and peace, and what did that produce? The cuckoo clock.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

“The product creates the experience. The experience creates the reputation. The reputation creates the brand.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking