Khalid

“Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.”
― Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

“The only way to make your present better,” said Dan Sullivan, “is by making your future bigger.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“Shifting to an outcome mindset is harder than it looks. We spend most of our time talking about outputs. So, it’s not surprising that we tend to confuse the two. Even when teams intend to choose an outcome, they often fall into the trap of selecting an output. I see teams set their outcome as “Launch an Android app” instead of “Increase mobile engagement” or “Get to feature parity on the new tech stack” instead of “Transition customer to the new tech stack.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“Real education means to inspire people to live more abundantly, to learn to begin with life as they find it and make it better,”
― Carter G. Woodson, The Mis-Education of the Negro