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Nir   Eyal
“Just as the human body requires three macronutrients (protein, carbohydrates, and fat) to run properly, Ryan and Deci proposed the human psyche needs three things to flourish: autonomy, competence, and relatedness. When the body is starved, it elicits hunger pangs; when the psyche is undernourished, it produces anxiety, restlessness, and other symptoms that something is missing.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

Nir   Eyal
“Second, we have a strong tendency for reciprocity—responding in kind to the actions of another. When someone says “Hello” or extends their hand to shake our own, we feel the urge to reciprocate—not doing so breaks a strong social norm and feels cold.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

Nir   Eyal
“Unfortunately, distraction is contagious. When smokers get together, the first one to take out a pack sends a cue, and when others notice, they do the same. In a similar way, digital devices can prompt others’ behaviors. When one person takes out a phone at dinner, it acts as an external trigger. Soon, others are lost in their screens, at the expense of the conversation. Psychologists call this phenomenon “social contagion,” and researchers have found that it influences our behaviors, from drug use to overeating.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

Nir   Eyal
“Without sufficient amounts of autonomy, competence, and relatedness, kids turn to distractions for psychological nourishment.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

Nir   Eyal
“Similarly, email’s uncertainty keeps us checking and pecking. It provides good news and bad, exciting information as well as frivolity, messages from our closest loved ones and from anonymous strangers. All that uncertainty provides a powerful draw to see what we might find when we next check our inboxes.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

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