Jim

“Second, we have a strong tendency for reciprocity—responding in kind to the actions of another. When someone says “Hello” or extends their hand to shake our own, we feel the urge to reciprocate—not doing so breaks a strong social norm and feels cold.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

“Similarly, email’s uncertainty keeps us checking and pecking. It provides good news and bad, exciting information as well as frivolity, messages from our closest loved ones and from anonymous strangers. All that uncertainty provides a powerful draw to see what we might find when we next check our inboxes.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

“In order to live our values in each of these domains, we must reserve time in our schedules to do so. Only by setting aside specific time in our schedules for traction (the actions that draw us toward what we want in life) can we turn our backs on distraction. Without planning ahead, it’s impossible to tell the difference between traction and distraction.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

“Living the life you want requires not only doing the right things but also avoiding doing the wrong things.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life