Hiran Venugopalan

“the paradox of choice.” Most people don’t want more options; they just want what they want. When overwhelmed by choice, we tend to fall into behavioral patterns used by those whom Schwartz calls “optimizers”—people paralyzed by the fear that if they only waited a little while longer or searched a little harder, they could find what they think they want at the best possible price.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Once, in a village, there was a goat. No one knew where she was born. The birth of an ordinary life never leaves a trace, does it?”
― Perumal Murugan, Poonachi: Or the Story of a Black Goat

“Brainstorming, ironically, is a structured way of breaking out of structure. It takes practice.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Prototyping at work is giving form to an idea, allowing us to learn from it, evaluate it against others, and improve upon it.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation