One thing life has taught me: if you are interested, you never have to look for new interests. They come to you. They will gravitate as automatically as the needle to the north.
“The unpredictability is what makes what we do in advertising so exciting – you literally don’t know where you’re going to end up. Creativity isn’t about predictability – it has to surprise and challenge, it has to be daring and yet motivating.”
― Hegarty on Advertising
― Hegarty on Advertising
“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― Hegarty on Advertising
― Hegarty on Advertising
“What the heart feels today, the head will know tomorrow.”
― Hegarty on Advertising
― Hegarty on Advertising
“Better to be known for something than be forgotten for nothing.”
― Hegarty on Advertising
― Hegarty on Advertising
“In other words: don't hide your differences, but shout about them. Be proud of them.”
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Tia’s 2025 Year in Books
Take a look at Tia’s Year in Books, including some fun facts about their reading.
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