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One thing life has taught me: if you are interested, you never have to look for new interests. They come to you. They will gravitate as automatically as the needle to the north.
“That’s why a brainstorming session is a complete and utter waste of time for the truly creative person. The idea that, say at ten o’clock on Thursday morning, you can attend a meeting and suddenly be creative is ridiculous. Creativity doesn’t work like that.”
― Hegarty on Creativity: There are No Rules
― Hegarty on Creativity: There are No Rules
“Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.”
― Hegarty on Advertising
― Hegarty on Advertising
“In other words: don't hide your differences, but shout about them. Be proud of them.”
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“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― Hegarty on Advertising
― Hegarty on Advertising
“What the heart feels today, the head will know tomorrow.”
― Hegarty on Advertising
― Hegarty on Advertising
Tia’s 2025 Year in Books
Take a look at Tia’s Year in Books, including some fun facts about their reading.
254 books
|
96 friends
107 books
|
102 friends
37 books
|
93 friends
2 books
|
62 friends
208 books
|
90 friends
60 books
|
111 friends
1 book
|
130 friends
2 books
|
83 friends
More friends…
Favorite Genres
Polls voted on by Tia
Lists liked by Tia
