Niels Andersen
https://www.goodreads.com/nielsandersen

“Research isn’t a time-sink; it’s a profit center.”
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“Great Design Is All the Work You Don’t Ask People Who Use Your Product to Do —Rebekah Cox”
― X: The Experience When Business Meets Design
― X: The Experience When Business Meets Design
“You cannot overestimate the unimportance of practically everything.”
― Essentialism: The Disciplined Pursuit of Less
― Essentialism: The Disciplined Pursuit of Less
“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.”
― Designing Products People Love: How Great Designers Create Successful Products
― Designing Products People Love: How Great Designers Create Successful Products

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Niels’s 2024 Year in Books
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