Niels Andersen

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The Work We Need:...
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Empire of Normali...
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“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.”
Scott Hurff, Designing Products People Love: How Great Designers Create Successful Products

“Research isn’t a time-sink; it’s a profit center.”
Anonymous

Brian Solis
“Great Design Is All the Work You Don’t Ask People Who Use Your Product to Do —Rebekah Cox”
Brian Solis, X: The Experience When Business Meets Design

“You cannot overestimate the unimportance of practically everything.”
Greg McKeown, Essentialism: The Disciplined Pursuit of Less

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