Brian Solis

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Brian Solis

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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End ...more

Why AI Darwinism Needs a Mindshift, and why You Can’t Automate Your Way to Business Model Innovation

When Richie Cotton asked me on DataCamp’s DataFramed podcast how I stay afloat with everything happening in AI, I joked that I wear “AI floaties.”

Thirty tabs open. New “state of AI’ reports I need to read. Breakthroughs I need to understand. Every day, there’s a new model, a new breakthrough, a new viral article with a new “this changes everything” or “this is the end of…” headline.

Honestly, I

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Published on February 25, 2026 05:23
Average rating: 3.79 · 2,460 ratings · 207 reviews · 48 distinct worksSimilar authors
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Brian’s Recent Updates

Brian Solis wrote a new blog post

Why AI Darwinism Needs a Mindshift, and why You Can’t Automate Your Way to Business Model Innovation



When Richie Cotton asked me on DataCamp’s DataFramed podcast how I stay afloat with everything happening in AI, I joked that I wear “AI floaties.”Thi Read more of this blog post »
More of Brian's books…
Quotes by Brian Solis  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”
Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

“Information overload is a symptom of our desire to not focus on what's important. It is a choice.”
Brian Solis

“Twitter is your window to relevance , but Facebook is your home page for the Social Web”
Brian Solis , The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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