Brian Solis

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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End ...more

Accounting Today: AI in the Tax Department

This isn’t the first time you’ve heard of, or read about, AI. Its implications for virtually every sector are completely rewriting the script. Companies are investing in AI and implementing it day-to-day. We are at the same pivotal point with the Internet in the late 21st century. It’s an uncertain time. Will this replace jobs? Will work be replaced with computers?

Done right, AI is not automat

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Published on June 12, 2026 11:03
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Brian’s Recent Updates

Brian Solis wrote a new blog post

Accounting Today: AI in the Tax Department



This isn’t the first time you’ve heard of, or read about, AI. Its implications for virtually every sector are completely rewriting the script. Compan Read more of this blog post »
More of Brian's books…
Quotes by Brian Solis  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”
Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

“Information overload is a symptom of our desire to not focus on what's important. It is a choice.”
Brian Solis

“Twitter is your window to relevance , but Facebook is your home page for the Social Web”
Brian Solis , The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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