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Sergey
https://www.goodreads.com/sergeypena
in the face of slim pickings, lower your standards.
“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
― One Plus One Equals Three: A Masterclass in Creative Thinking
― One Plus One Equals Three: A Masterclass in Creative Thinking
“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
― Eat Your Greens
― Eat Your Greens
“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― Eat Your Greens
― Eat Your Greens
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
720 books
|
105 friends
36 books
|
2,455 friends
457 books
|
629 friends
360 books
|
269 friends
326 books
|
97 friends
749 books
|
4 friends
28 books
|
6 friends
308 books
|
111 friends
More friends…
Favorite Genres
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