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Sergey
https://www.goodreads.com/sergeypena
in the face of slim pickings, lower your standards.
“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Don’t look at your feet to see if you are doing it right. Just dance.”
― Bird by Bird: Some Instructions on Writing and Life
― Bird by Bird: Some Instructions on Writing and Life
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
― Eat Your Greens
― Eat Your Greens
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
447 books
|
629 friends
846 books
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139 friends
321 books
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96 friends
605 books
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78 friends
359 books
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269 friends
307 books
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111 friends
745 books
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4 friends
26 books
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6 friends
More friends…
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