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Sergey
https://www.goodreads.com/sergeypena
On Spook Street, things never stayed still. Unless you were in Slough House, that is.
“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
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“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― Eat Your Greens
― Eat Your Greens
“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
― Eat Your Greens
― Eat Your Greens
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
720 books
|
105 friends
36 books
|
2,455 friends
457 books
|
629 friends
360 books
|
269 friends
326 books
|
97 friends
749 books
|
4 friends
28 books
|
6 friends
308 books
|
111 friends
More friends…
Favorite Genres
Polls voted on by Sergey
Lists liked by Sergey
