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Sergey
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Plans don’t change minds—they only help us remember to do the things we already want to do.
“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
― One Plus One Equals Three: A Masterclass in Creative Thinking
― One Plus One Equals Three: A Masterclass in Creative Thinking
“Don’t look at your feet to see if you are doing it right. Just dance.”
― Bird by Bird: Some Instructions on Writing and Life
― Bird by Bird: Some Instructions on Writing and Life
“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
805 books
|
4 friends
133 books
|
34 friends
81 books
|
87 friends
32 books
|
6 friends
323 books
|
272 friends
846 books
|
139 friends
313 books
|
111 friends
606 books
|
78 friends
More friends…
Favorite Genres
Polls voted on by Sergey
Lists liked by Sergey