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Sergey
https://www.goodreads.com/sergeypena
in the face of slim pickings, lower your standards.
“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
― One Plus One Equals Three: A Masterclass in Creative Thinking
― One Plus One Equals Three: A Masterclass in Creative Thinking
“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
― Eat Your Greens
― Eat Your Greens
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
805 books
|
4 friends
133 books
|
34 friends
81 books
|
87 friends
32 books
|
6 friends
323 books
|
272 friends
846 books
|
139 friends
313 books
|
111 friends
606 books
|
78 friends
More friends…
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