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“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

Anne Lamott
“Don’t look at your feet to see if you are doing it right. Just dance.”
Anne Lamott, Bird by Bird: Some Instructions on Writing and Life

“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
Creative Social, Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Michael E. Porter
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
Michael E. Porter, HBR's 10 Must Reads on Strategy

“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
Peter Coughter, The Art of the Pitch: Persuasion and Presentation Skills that Win Business

25x33 Colombia — 89 members — last activity Oct 09, 2009 03:30PM
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