Sergey

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The Long and the ...
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The Art of Action...
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NEW-The Personal ...
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  (page 200 of 496)
Nov 09, 2025 07:22AM

 
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Rob  Fitzpatrick
“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
Anonymous

“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
Peter Coughter, The Art of the Pitch: Persuasion and Presentation Skills that Win Business

“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
APG Ltd, Eat Your Greens

“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
APG Ltd, Eat Your Greens

25x33 Colombia — 87 members — last activity Oct 09, 2009 03:30PM
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