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Sergey
https://www.goodreads.com/sergeypena
A PM is the person on a product team who is responsible for choosing the right problems to go after, defining what success looks like, and guiding their team to achieve successful outcomes.
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
― One Plus One Equals Three: A Masterclass in Creative Thinking
― One Plus One Equals Three: A Masterclass in Creative Thinking
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
79 books
|
87 friends
751 books
|
4 friends
363 books
|
271 friends
725 books
|
105 friends
382 books
|
511 friends
310 books
|
111 friends
333 books
|
97 friends
36 books
|
2,455 friends
More friends…
Favorite Genres
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