Mukund

“In order to design for understanding, we need to understand design.” — Erik Spiekermann, graphic designer When”
― Marc Stickdorn, This is Service Design Thinking: Basics - Tools - Cases

“Services are a series of interactions between customers and the service system through many different touchpoints during the customer journey. As the sole way that customers relate to your services, you would think that interactions would be centre stage for all service providers. So, why are so many services so bad? When Demos, a UK think tank, talk of a fundamental disconnection between services and people, one of the main reasons they give is the poor consideration of the interactions between the service provider and the customer – the interaction design. To value your customer, you need to spend some time understanding the interactions they have with your service, and that means two things. Firstly, viewing your service through the customers’ eyes, and secondly, designing in such a way that customers receive consistent experiences over time which they consider valuable. It’s strange, but repeatedly we see companies ignoring both of these aspects, with the consequence that customers feel ignored and value is lost. One”
― Marc Stickdorn, This is Service Design Thinking: Basics - Tools - Cases

“Opportunity does not waste time with those who are unprepared.”
― Idowu Koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

“If you don't know what it is you're looking for you're NEVER going to find it. You have to be clear on what it is you're seeking.”
― Germany Kent