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Jonathan Tropper
“You have to look at what you have right in front of you, at what it could be, and stop measuring it against what you've lost. I know this to be wise and true, just as I know that pretty much no one can do it.”
Jonathan Tropper, This is Where I Leave You

Steve Krug
“Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings or additional revenue (“Changing the label on this button increased sales by 0.25%”). There’s an excellent book about it: Cost-justifying Usability: An Update for the Internet Age, edited by Randolph Bias and Deborah Mayhew.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“Faced with the prospect of following a convention, there’s a great temptation for designers to try reinventing the wheel instead, largely because they feel (not incorrectly) that they’ve been hired to do something new and different, not the same old thing. Not to mention the fact that praise from peers, awards, and high-profile job offers are rarely based on criteria like “best use of conventions.” Occasionally, time spent reinventing the wheel results in a revolutionary new rolling device. But usually it just amounts to time spent reinventing the wheel.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

David  Brooks
“We are called at certain moments to comfort people who are enduring some trauma. Many of us don't know how to react in such situations, but others do. In the first place, they just show up. They provide a ministry of presence. Next, they don't compare. The sensitive person understands that each person's ordeal is unique and should not be compared to anyone else's. Next, they do the practical things--making lunch, dusting the room, washing the towels. Finally, they don't try to minimize what is going on. They don't attempt to reassure with false, saccharine sentiments. They don't say that the pain is all for the best. They don't search for silver linings. They do what wise souls do in the presence of tragedy and trauma. They practice a passive activism. They don't bustle about trying to solve something that cannot be solved. The sensitive person grants the sufferer the dignity of her own process. She lets the sufferer define the meaning of what is going on. She just sits simply through the nights of pain and darkness, being practical, human, simple, and direct.”
David Brooks, The Road to Character

Steve Krug
“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”
Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

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