Vicki_Loves_Libraries

“The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.”
― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Faced with the prospect of following a convention, there’s a great temptation for designers to try reinventing the wheel instead, largely because they feel (not incorrectly) that they’ve been hired to do something new and different, not the same old thing. Not to mention the fact that praise from peers, awards, and high-profile job offers are rarely based on criteria like “best use of conventions.” Occasionally, time spent reinventing the wheel results in a revolutionary new rolling device. But usually it just amounts to time spent reinventing the wheel.”
― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”
― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Nothing important should ever be more than two clicks away”
― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability