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Jonathan Tropper
“You have to look at what you have right in front of you, at what it could be, and stop measuring it against what you've lost. I know this to be wise and true, just as I know that pretty much no one can do it.”
Jonathan Tropper, This is Where I Leave You

Steve Krug
“Nothing important should ever be more than two clicks away”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

David  Brooks
“We are called at certain moments to comfort people who are enduring some trauma. Many of us don't know how to react in such situations, but others do. In the first place, they just show up. They provide a ministry of presence. Next, they don't compare. The sensitive person understands that each person's ordeal is unique and should not be compared to anyone else's. Next, they do the practical things--making lunch, dusting the room, washing the towels. Finally, they don't try to minimize what is going on. They don't attempt to reassure with false, saccharine sentiments. They don't say that the pain is all for the best. They don't search for silver linings. They do what wise souls do in the presence of tragedy and trauma. They practice a passive activism. They don't bustle about trying to solve something that cannot be solved. The sensitive person grants the sufferer the dignity of her own process. She lets the sufferer define the meaning of what is going on. She just sits simply through the nights of pain and darkness, being practical, human, simple, and direct.”
David Brooks, The Road to Character

Steve Krug
“Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings or additional revenue (“Changing the label on this button increased sales by 0.25%”). There’s an excellent book about it: Cost-justifying Usability: An Update for the Internet Age, edited by Randolph Bias and Deborah Mayhew.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

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Kim
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