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Malibu Rising
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by Taylor Jenkins Reid (Goodreads Author)
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Steve Krug
“How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“Faced with the prospect of following a convention, there’s a great temptation for designers to try reinventing the wheel instead, largely because they feel (not incorrectly) that they’ve been hired to do something new and different, not the same old thing. Not to mention the fact that praise from peers, awards, and high-profile job offers are rarely based on criteria like “best use of conventions.” Occasionally, time spent reinventing the wheel results in a revolutionary new rolling device. But usually it just amounts to time spent reinventing the wheel.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”
Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

Steve Krug
“Nothing important should ever be more than two clicks away”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug
“Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings or additional revenue (“Changing the label on this button increased sales by 0.25%”). There’s an excellent book about it: Cost-justifying Usability: An Update for the Internet Age, edited by Randolph Bias and Deborah Mayhew.”
Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

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