Alberto

“Message is more important than money. Issues are more central than image. Strategy matters more than tactics. Positives work better than negatives. Substance is more salient than scandal. Issues are more powerful than image, and strategy more important than spin. The more partisan you are, the less effective you will be. Appeals rooted in generosity and the public interest do better than those which appeal to the voters’ self-interest. Voters want to hear about how to make their lives better, not richer. Values matter more than economics.”
― Dick Morris, The New Prince: Machiavelli Updated for the Twenty-First Century

“No amaba ni apreciaba otra cosa que su propia persona, su paz y su comodidad por encima de todo en el mundo, como corresponde a un hombre de alta educación. Ningún elemento destructivo ni dudoso podía ser admitido en aquel espléndido edificio de su vida. Por”
― Fyodor Dostoyevsky, El idiota: Clásicos de la literatura

“Si antes de cada acción, pudiésemos prever todas sus consecuencias,
nos pusiésemos a pensar en ellas seriamente, primero en las consecuencias inmediatas, después, las probables, más tarde las posibles, luego las imaginables, no llegaríamos siquiera a movernos de donde el primer pensamiento nos hubiera hecho detenernos.”
― José Saramago

“It follows that either desirable or undesirable behavior can be increased, at least to some extent, by drawing public attention to what others are doing. (Note to political parties: If you would like to increase turnout, please do not lament the large numbers of people who fail to vote.)*”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness