David Esposito

“As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as “honesty,” or adjectives, such as “determined,” are not actions. We turn themes into HOWs by making them actionable.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“WHATs are products, services and job functions we perform. HOWs are values, guiding principles and actions that make us stand out. The WHY defines what the organization stands for—it is the collective purpose, cause or belief.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“If we expect people to live the core values of an organization, we have to be able to tell them what those values look like in action.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team