

“If you want your ideas to be stickier, you’ve got to break someone’s guessing machine and then fix it.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“Sellers who are successful today know that customers can go online and find out all that stuff in seconds.”
― Selling to Big Companies
― Selling to Big Companies

“Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace.”
― ZAG: The #1 Strategy of High-Performance Brands
― ZAG: The #1 Strategy of High-Performance Brands

“Henry Fonda was still throwing up before each stage performance, even when he was seventy-five. In other words, fear doesn't go away. The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.”
― The War of Art
― The War of Art

“Focus on great for a few things and good enough for the rest. Perfection is a good ideal and direction to have, but recognize it for what it is: an impossible destination.”
― The 4-Hour Workweek
― The 4-Hour Workweek
Kenneth’s 2024 Year in Books
Take a look at Kenneth’s Year in Books, including some fun facts about their reading.
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