Sean

“The world’s most deadly fluff is: “I would definitely buy that.” It just sounds so concrete. As a founder, you desperately want to believe it’s money in the bank. But folks are wildly optimistic about what they would do in the future. They’re always more positive, excited, and willing to pay in the imagined future than they are once it arrives.”
― Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

“The purpose of life, as far as I can tell… is to find a mode of being that’s so meaningful that the fact that life is suffering is no longer relevant.”
― Jordan B. Peterson, Maps of Meaning: The Architecture of Belief

“People are silently begging to be led.”
― Jay Abraham

“Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers