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Luciano’s favorite books
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Luciano’s Notes & Highlights
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by
Joseph Sugarman
1 note & 3 highlights
Advertising Secrets
Super easy to read
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
by
W. Chan Kim
1 note & 88 highlights
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
by
Geoffrey G. Parker
57 highlights
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Luciano’s 2025 Year in Books
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