Soda Lemon

“After examining the philosophies, the theories, and the practiced methods of influencing human behavior, I was shocked to learn the simplicity of that one small fact: You will become what you think about most; your success or failure in anything, large or small, will depend on your programming - what you accept from others, and what you say when you talk to yourself.
It is no longer a success theory; it is a simple but powerful fact. Neither luck nor desire has the slightest thing to do with it. It makes no difference whether we believe it or not. The brain simply believes what you tell it most. And what you tell it about you, it will create. It has no choice.”
― Shad Helmstetter, What to Say When You Talk to Yourself