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“The mind is what the mind is fed.”
― The Magic of Thinking Big
― The Magic of Thinking Big
“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
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“Blue oceans are right next to you in every industry.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
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