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La psicología del...
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Michael   Lewis
“Los sujetos no elegían entre cosas. Elegían entre descripciones de cosas.”
Michael Lewis, The Undoing Project: A Friendship That Changed Our Minds

Richard H. Thaler
“So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible.”
Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler
“Many people have made money selling magic potions and Ponzi schemes, but few have gotten rich selling the advice, “Don’t buy that stuff.”
Richard H. Thaler, Misbehaving: The Making of Behavioral Economics

Tim Harford
“La economía tiene que ver con la decisión de Yang Li.”
Tim Harford, El economista camuflado: La economía de las pequeñas cosas

“Be wary of your intuitions, especially intuitions about how your own mind works.”
Christopher Chabris, The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

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