Boris Orlov

“The role of capitalist ideology is not to make an explicit case for something in the way that propaganda does, but to conceal the fact that the operations of capital do not depend on any sort of subjectively assumed belief. It is impossible to conceive of fascism or Stalinism without propaganda - but capitalism can proceed perfectly well, in some ways better, without anyone making a case for it.”
― Mark Fisher, Capitalist Realism: Is There No Alternative?

“There is no use indicting words, they are no shoddier than what they peddle.”
― Samuel Beckett, Malone Dies

“The theory of thought is like painting: it needs that revolution which took art from representation to abstraction. This is the aim of a theory of thought without image.”
― Gilles Deleuze, Difference and Repetition

“Capitalist ideology in general, Zizek maintains, consists precisely in the overvaluing of belief - in the sense of inner subjective attitude - at the expense of the beliefs we exhibit and externalize in our behavior. So long as we believe (in our hearts) that capitalism is bad, we are free to continue to participate in capitalist exchange. According to Zizek, capitalism in general relies on this structure of disavowal. We believe that money is only a meaningless token of no intrinsic worth, yet we act as if it has a holy value. Moreover, this behavior precisely depends upon the prior disavowal - we are able to fetishize money in our actions only because we have already taken an ironic distance towards money in our heads.”
― Mark Fisher, Capitalist Realism: Is There No Alternative?