Amit’s Reviews > The Infinite Game > Status Update

Main case study covers zune by Microsoft in response to the Apple iPod and Tunes store. Apple's response of iPhone while Steve Ballmer wanted to conquer the remaining phone market via Windows OS.
The emphasis on financials and market share, moving away from Bill Gates' original cause which was to empower individuals and businesses to become better via technology. Before that, the cause was a PC on every desk.

In business, in life, in choices, there are finite games where one is competing against someone else, has a certain winning objective and somebody will likely lose in return. In contrast, the infinite games are where there is a broad objective, a cause that inspires, and winning is less important than making that cause come to reality. And typically, losers are a side effect than an intention. Ch. 1

Case studies, successful ones of Walt Disney creating Disneyland after Disney films, Steve Jobs prioritizing Macintosh snd its GUI.
An unsuccessful one of Eastman Kodak after creating cameras for consumers and photo printing products and thereby the industry. Decades latter then, not betting on the shift to digital camera invented in house for film profits and executive careers.
None of those who tried but failed

The awareness to recognize and act on a fork in the road where leaders put existence of all that has been earned and created at risk for where the future of their cause lies. Chapter 10 Existential Flexibility

Of infinite game, of not winning, just just cause