Frankie Ness’s Reviews > The Culting of America: What Makes a Cult and Why We Love Them > Status Update

About to start Chapter 5. What I've learned to far:
- Anything and everything can be culty. It starts with language (read AMontell's Cultish, great resource).
-I'm still waiting for the straightforward reasoning WHY we participate. I get the leaders, it's all about control. But why as a society do we "love" them...