Jeff Toister

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Jeff Toister

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April 2013

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JEFF TOISTER is an author, consultant, and trainer who helps customer service teams unlock their hidden potential.

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Jeff Toister I'm writing a new book about customer-focused cultures. It's called the Service Culture Handbook and is designed to provide step-by-step guidance for …moreI'm writing a new book about customer-focused cultures. It's called the Service Culture Handbook and is designed to provide step-by-step guidance for building a corporate culture where employees are obsessed with service.

It's been a lot of fun so far because I've challenged myself to avoid the usual suspects (Zappos, Nordstrom, Disney, etc.) and write about some great companies that haven't gotten as much notoriety. You can read a fantastic example by downloading the first chapter:

www.serviceculturebook.com

I don't have a publishing date yet, but I'm shooting for early 2017.(less)
Average rating: 4.01 · 437 ratings · 34 reviews · 6 distinct worksSimilar authors
The Service Culture Handboo...

4.02 avg rating — 314 ratings7 editions
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Service Failure: The Real R...

3.90 avg rating — 51 ratings — published 2012 — 12 editions
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Customer Service Tip of the...

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Getting Service Right: Over...

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The Guaranteed Customer Exp...

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More books by Jeff Toister…

Study proves the right way to greet customers

Greetings are expected in customer service. They’re intended to make customers feel welcome and are the starting point for building rapport.

A field study proves that how we greet customers has a big impact.

One greeting routinely gets ignored. Another greeting completely changes customers' demeanors. The timing of a customer service greeting is also crucial.

This study can help you set clear standar

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Published on October 18, 2025 10:16

Jeff’s Recent Updates

Jeff Toister wrote a new blog post

Study proves the right way to greet customers

Greetings are expected in customer service. They’re intended to make customers feel welcome and are the starting point for building rapport.A field st Read more of this blog post »
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Quotes by Jeff Toister  (?)
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“I can teach anybody [the computer operating system] Linux,” said La Gesse. “I can’t teach them to actually care.” Rackspace specifically looks for people like this, who fit the company’s customer-focused culture. Here’s a passage from its Fanatical Support Promise: We cannot promise that hardware won’t break, that software won’t fail, or that we will always be perfect. What we can promise is that if something goes wrong, we will rise to the occasion, take action, and help resolve the issue.”
Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

“Trusting employees to do the right thing is another essential element of empowerment.”
Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

206327 ICMI Book Club — 72 members — last activity Aug 22, 2017 07:35AM
ICMI is the authority on contact center performance excellence, partnering with customer management professionals around the globe to take their custo ...more
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