Editor’s Note from Paul: I founded the Marketing Artificial Intelligence Institute in 2016 because I wanted to understand the current and future potential of AI to transform our agency (PR 20/20), and the industry. I believe that at least 80% of the services we provide will be intelligently automated to some degree within the next five years. The agencies that understand, pilot and scale AI in their operations and services will have a potentially insurmountable competitive advantage. But, tim...