How does your agency handle pricing? Let me guess, billable hours? For many agencies, price often depends on resources, including cash flow and capacity.

Don’t get me wrong—these are important factors to consider. But, they aren’t the only factors on which to base your pricing models.

At the end of the day, your clients care about value. How you deliver value is critical to developing relationships that are mutually beneficial for both teams.

For us at PR 20/20, developing a value-based prici...