What – Why – What – Go – (www.go)
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Addressing needs is another way to say you’re solving problems. Great sales people are natural problem solvers in that they know how to find customer needs, both business and personal, and figure out how to address those needs which results in winning the business. The thing that makes great sales people natural problem solvers is that it’s not enough for them to know that something is wrong or that a customer has a need, instead they know how to ask questions...